Category: Shopping: Automotive
According to the latest data released by the New Vehicle Experience Study by San Diego research outfit vision, your car says a lot about you. Your car tells more about life than you might think of. Demographic data shows that different auto brands reveal your education level and computer knowhow and most importantly your mindset. It gives clues about your age, income level, marital status and also sometimes your political learning. Following is a brief in depth views of top five auto brands and their description about your taste.
Owners of Bentley cars reflect their bank account perhaps with $5 million investment assets. Rich owners are fully aware of how others look at them. It also reflects the mood and style of the owners; although squeals wealth yet in a softer tone than rest of its competitors. One of the board members McCullough, states that ours cars are not hasty or impetuous as other manufacturers.
It has been observed that owners of 2010 Buick LaCrosse are 13% younger as compared to the ones who own the 2009 version. Seen as reasonably affluent, earning around $75,000 household income, sedan’s owners are a large bunch, 2/3 of whom are older than 55. On the whole Buick is trying to shake its repute with autos like LaCrosse.
A general fact remains that Chevrolet owners are considered to be behind the time and old fashioned. According to the Strategic Vision 2009, New Vehicle Experience shows that 13% of the Chevy owners have never experienced to surf net. On the contrary only 3% of the Honda owners remain deprived of the net. Chevy owners are living in the technological Stone Age.
Quite similar to the Chevy owners, the Ford owners too face adverse demographic trends. According to research and surveys, only 45% of Ford owners carry a college degree and 12% of the owners don’t surf internet. In order to fight back this image of Ford, manufacturers have introduced some features in the car that enables the drivers to make use of technology. E.g Ford Sync allows listening to music from an iPod via the auto’s sound system using the Bluetooth technology. This Sync accepts songs requests and also reads loud text messages.
It is believed that 70% of the Honda owners possess a college degree or also sometimes higher than that, as compared to the Chevy owners who are only 35%. Research has shown that Honda buyers are mostly well educated with a realistic approach. They usually buy Honda owing to the trust they have on this brand. Only 3% of the owners don’t use internet as compared to the 13% Chevy owners.
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